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"Making decisions without valid data is like driving a car at night without headlights. Research enables you to see clearly where you are, and what lies ahead."

Undertaking research enables organisations to operate with higher levels of confidence through having sound information upon which to base decisions. Research will also provide organisations with key opportunities to develop new partnerships and strengthen existing relationships with key stakeholders. 
  • Research outcomes will provide you with a platform upon which organisational strategies and policies can be developed. This will directly assist you to better meet your organisation’s goals.
  • As a promotional tool, research will help raise your organisation’s profile amongst stakeholders.
  • The information gathered can directly assist you to better meet your customer or stakeholder needs.
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Research Services Offered by CBA Consulting:
  • Market (customer/client) research
  • Wider industry research
  • Community based research
  • Research and evaluation of key projects or programmes

Benefits of Independent Research:

Undertaking meaningful research can be a time consuming and complicated task for many organisations. Engaging an external provider to meet your research requirements will give you access to professional researching knowledge and skills, whilst allowing you to focus on your core business.

Results - In line with our highly practical approach to undertaking research, CBA Consulting ensures that our clients understand the results of any research undertaken. Information is presented back in a meaningful and easy to understand format with clear recommendations for organisational strategy and future action. CBA Consulting has strategic partnerships with providers of additional research facilities through which we can add additional value.

Systems - In addition to being trained in Research methodology, CBA Consulting research staff have exceptional interpersonal skills. These skills, combined with a highly practical approach to undertaking research, and specialist in-house data collation and analysis systems, allows your organisation to undertake comprehensive independent research.

Understanding - CBA Consulting has a proven understanding of how research strategically impacts on the various facets of an organisation. We are able to tailor a variety of research methods to meet your organisational objectives, so that key policies and strategies can be developed from research findings.
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Research Processes:
 
To ensure that your organisation gets the information that it needs, CBA Consulting will tailor a research programme specifically for your organisation, utilising the processes relevant to your needs.
  • Quantitative/Qualitative paper based surveys
  • Programme evaluations
  • Market Segmentation studies
  • Business to business interviewing teams
  • Customer interviews
  • Face-to-face interviewing
  • Internet/on-line surveying
  • Focus Groups
  • Market size estimates
  • Data Modelling
CBA Consulting's Researchers are extremely experienced individuals with exceptional collaborative, leadership, and interpersonal skills. They are able to work at all levels within your organisation and are good at finding the comfort zone of all those they interact with.
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Research Services
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Overview of Qualitative Research: - - -(extract reprinted from UoA paper) - -- - Back to top

Research methods can be classified in various ways, however one of the most common distinctions is between qualitative and quantitative research methods.
 

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Quantitative research methods were originally developed in the natural sciences to study natural phenomena. Examples of quantitative methods now well accepted in the social sciences include survey methods, laboratory experiments, formal methods (e.g. econometrics) and numerical methods such as mathematical modeling. See the ISWorld Section on Quantitative, Positivist Research edited by Straub, Gefen and Boudreau (2004).
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Qualitative research methods were developed in the social sciences to enable researchers to study social and cultural phenomena. Examples of qualitative methods are action research, case study research and ethnography. Qualitative data sources include observation and participant observation (fieldwork), interviews and questionnaires, documents and texts, and the researcher’s impressions and reactions.

The motivation for doing qualitative research, as opposed to quantitative research, comes from the observation that, if there is one thing which distinguishes humans from the natural world, it is our ability to talk! Qualitative research methods are designed to help researchers understand people and the social and cultural contexts within which they live. Kaplan and Maxwell (1994) argue that the goal of understanding a phenomenon from the point of view of the participants and its particular social and institutional context is largely lost when textual data are quantified.

Although most researchers do either quantitative or qualitative research work, some researchers have suggested combining one or more research methods in the one study (called triangulation). Good discussions of triangulation can be found in Gable (1994), Kaplan and Duchon (1988), Lee (1991), Mingers (2001) and Ragin (1987) . An empirical example of the use of triangulation is Markus' (1994) paper on electronic mail.

As well as the qualitative/quantitative distinction, there are other distinctions which are commonly made. Research methods have variously been classified as objective versus subjective (Burrell and Morgan, 1979), as being concerned with the discovery of general laws (nomothetic) versus being concerned with the uniqueness of each particular situation (idiographic), as aimed at prediction and control versus aimed at explanation and understanding, as taking an outsider (etic) versus taking an insider (emic) perspective, and so on. Considerable controversy continues to surround the use of these terms, however, a discussion of these distinctions is beyond the scope of this section. For a fuller discussion see Luthans and Davis (1982), and Morey and Luthans (1984). See also the section on philosophical perspectives below.
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Information: If you wish to obtain further information about CBA Consulting's Research services please feel free to contact us at:-
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